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5 of the best social media marketing courses to study today

By Ben Madden

If you’re someone that’s naturally proficient with social media, and want to turn your passion into a career, then a social media course might be the right move for you. 

We’ve put together some social media courses that can help upskill in no time, so you’ve got the skills and knowledge needed to become a social media whiz. 

What are the best social media marketing courses?

Looking for a social media marketing course, but don’t know where to start? Below are a range of courses that you can enrol in, accredited by Social Media College. Each of these courses can be completed in a short time frame (under 20 hours), so you can easily pivot from your current career, or add another string to your bow. 

They’re aimed at busy professionals, business owners and freelancers who might want more understanding of the world of social media or want to offer another service to their clients/their employer. 

However, just because the courses are short, doesn’t mean they’re not in-depth. Each course gives you 6 months’ access from purchase so you can go back and revisit the course at your leisure, and you’ll get one-on-one support from a seasoned professional in the world of social media marketing. 

Take a look at the courses below to see which one might be right for you!

1. SMC-SMS - Short Course in Social Media Strategy.

If you’re looking to solidify your understanding of social media, then the SMC-SMS - Short Course in Social Media Strategy is for you. This course will teach you how to create effective social media campaigns to achieve your marketing objectives, develop social media strategies and get the most out of your digital advertising spend. It’s an insightful course if you’re looking to learn how to monetise a social media presence, for either you or your business.

2. SMC-FBM - Short Course in Facebook Marketing.

Is your audience spending their time online on Facebook? If so, then you’ll benefit from the SMC-FBM - Short Course in Facebook Marketing. This course will teach you how to build an online community on Facebook, as well as target your audience with both organic and paid content. It’s an excellent way to maximise your investment in Facebook and create strategies and campaigns that will especially resonate with Facebook audiences.

3. SMC-LIM - Short Course in LinkedIn Marketing.

linkedin concept

LinkedIn Marketing can be slightly different from marketing on other platforms, as it’s a more corporate-focused platform. The SMC-LIM - Short Course in LinkedIn Marketing will help you speak to your professional audience and maximise your lead generation opportunities. LinkedIn is a highly effective way to present you/your company as a thought leader in your industry, and this course can help you achieve exactly that. 

4. SMC-PB - Short Course in Personal Branding.

If you’re an influencer, or want to become one, then your personal branding is everything – which is where the SMC-PB - Short Course in Personal Branding comes in.  This course will show you how to establish and nurture your online brand, as well as find your niche. Once you’ve done that, you can look to establish authority, and leverage your connections and content to monetise your audience. 

5. SMC-YTM - Short Course in YouTube Marketing.

Feel comfortable in front of a camera? The SMC-YTM - Short Course in YouTube Marketing might be right for you. This course will teach you how to build video marketing campaigns that resonate with your audience, as well as optimise your videos so people find them when they search for content on YouTube. Video content is becoming increasingly popular by the day, so there’s never been a better time to get on YouTube!

Are there any entry requirements for the courses? 

There are no entry requirements for the courses listed above, which makes it easier to pivot from another career. All you need to do is enrol yourself by purchasing the course and you’re good to go!

What can I learn from social media marketing courses? 

Social media marketing courses can teach you a range of things, including transferable skills. Some of the skills you’ll learn include:
  • Content creation – which can be used to create content for other platforms like traditional media and your website/s.
  • Graphic design – learn how to create eye-catching graphics with ease.
  • Content strategies – it’s important to tie your business and content strategies together, and social media marketing courses can help with this.
  • How to find your audience – any business needs to find their customers, and these courses can teach you that.
  • Communication skills – social media requires clear communication, and being able to express yourself with clarity will benefit you, no matter what industry you’re in.

What are the career opportunities in social media marketing?

social media specialist

There are many career opportunities in social media marketing, and the world really is your oyster! Some of the careers you could pursue after completing one of these courses include:

1. Social Media Manager.

Want to be in charge of a brand’s day-to-day social media presence? Become a Social Media Manager. In this role, you’ll oversee the decisions made about the business’s social media channels, as well as help develop digital marketing campaigns. It’s a role that’s in high demand, and this doesn’t look like changing any time soon! 

2. Social Media Strategist.

Have an eye for creating advertising campaigns? You might be perfect for a role as a Social Media Strategist. When medium to large businesses need to implement new marketing strategies and campaigns, they turn to a strategist that can help. It’s a smart way to ensure there’s variety in your role, and you’ll get to work with a range of companies, which might suit you perfectly!

3. Social Media Specialist.

If you’re someone that prides themselves on understanding a brand’s image, then a career as a Social Media Specialist might suit you. Social Media Specialists are often brought in by businesses to grow their audience and to implement marketing strategies, meaning you’ll never be short for work.

Start your social media career today

If you’re looking to become a social media marketer, then Upskilled can help. We offer a range of courses to help you take the next step towards your dream career, or help you upskill, whatever industry you’re in. Find out more by visiting our website here, or alternatively, get in touch with Upskilled’s education consultants on 1300 009 924 to discuss which social media marketing course is right for you!

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