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Bachelor of

Business (Marketing)

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Start date
7th Jan, 25th Feb
2-4 years
Online & campus
24 units


In partnership with
Business and marketing go hand in hand, so why not study both disciplines? This qualification specialises in marketing skills, while also covering the fundamentals of other integral business practices such as Business Law and Finance. Developed in line with the Australian Marketing Institute (AMI), this qualification is an up-to-date, nationally-recognised degree that allows individuals to pursue a long lasting career in the business world. This degree can be completed in just two years when enrolling in the accelerated delivery mode, meaning you could fast-track your path to a bachelor’s degree, which typically takes 3-4 years to complete.

Delivered by: APM College of Business and Communication courses are delivered by Torrens University Australia Ltd, ABN 99 154 937 005, RTO 41343, CRICOS 03389E.
In partnership with
My Upskilled trainers were great, and I really found that the contents of the course were very interesting and useful.
Student Q&A: Tomomi Iwasaki
, Certificate IV in Marketing and Communication (BSB42415)
Read the full testimonial


Through this course, students will be well-equipped with the skills and knowledge required to engage and influence target customers, develop brand loyalty, and implement cutting edge strategic marketing plans. Learn key areas of the industry such as advertising; B2B marketing; consumer behaviour; ethics and sustainability; and more. Those who are looking to pursue rewarding opportunities in the marketing sector, as well as develop and expand a business mindset, will be well suited for this degree.
  • Course structure

    This course is delivered over a duration of 2-4 years.   You can choose from Full-time, part-time or accelerated delivery modes, putting you in total control of your completion date. Campus locations are available in Sydney and Brisbane.

  • Entry requirements

    Domestic students: ATAR 60 or equivalent OR Demonstrated ability to undertake study at this level through work experience, and/or other formal , informal or non-formal study attempted and/or completed

    International students require an IELTS 6.0 with no skills band less than 5.5. Applicants should have completed Senior High School Certificate (Year 12) or equivalent or Mature age entry with relevant work experience.

  • Inclusions

    Unlike distance education or correspondence courses,  the facilitated online cohort-based study model allows you to interact and network with other students, using a range of communication and collaboration tools such as discussion forums, message boards, blogs and wiki’s (editable web pages) and RSS feeds, to ensure you never feel isolated in your independent learning. Courses feature:

    • Flexible learning: online, on-campus or blended options available
    • Accelerated option, complete your degree in 2 years
    • Industry experienced lecuturers
    • Industry placement so you graduate with experience
    • Dedicated industry team to help your career
    • Access to Upskilled's Student Rewards Program
  • Recognition of Prior Learning (RPL)
    Work experience or formal qualifications you have may count towards your course. If you have previously undertaken study at a recognised institution or have some relevant work experience, you might gain credit towards specific units in a course; shortening the time you have to study. You can send your application for Credit Transfer or RPL during the enrolment process.


This qualification could give you several career and/or further study outcomes. After completing this course, you could explore some of the following outcomes.


The Bachelor of Business (Marketing) consists of three levels of subjects, each with core units of competency and electives are chosen by students to complete each level. The course consists of 21 core units of competency and 3 elective units, making a total of 24 units of competency needed to complete the course. 

Core Subjects

Level 100 Subjects

Unit Code
Unit Name
MGT101A Managing in a Global Environment
HRM101A Introduction to HR Management and Leadership
RAS101A Research and Academic Skills
MKT101A Marketing Fundamentals
ACC101A Introduction to Business Accounting
MKT102A Understanding Advertising
MKT103A Integrated Marketing Communications
 MKT104A Business-2-Business Marketing

You can choose to exit the course here with a Diploma of Business (Marketing)

Level 200 Subjects

Unit Code
Unit Name
MGT201A Project Management
ECO201A Economics
LAW201A Business and Law
STAT201A Research and Enquiry for Managers
MKT201A Consumer Behaviour
MKT202A Marketing and Audience Research
MKT203A Services Marketing
  Choose one (1) 200 level elective

You can choose to exit the course here with an Associate Degree of Business (Marketing)

Level 300 Subjects 

Unit Code
Unit Name
MGT301A Ethics and Sustainability
MGT302A Strategic Management
MGT303A Business Information Analysis
IND301A Industry Consulting Project
MKT301A Marketing Strategy
MKT302A Digital Marketing
  Choose two (2) 300 level electives

Contact us today or open live chat to talk to an education adviser to find out about the elective units in detail. 

Show all subjects

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