Course Code: 082193M

Public Relations is tantamount to the management of businesses' image as much as it is of the brand itself and the positive perception the public has of a company. The health of a business and how it fares during a crisis or poor publicity largely depends on the effective use of good public relations - which has become a professional specialisation best left to the experts. 

Giving you a sound education in public relations strategy, writing, brand building and audience research, this tertiary degree ensures students are well versed in both Public Relations and Business practices, setting them up to operate in a holistic way.

Delivered by Think: Colleges Pty Ltd trading as APM College of Business and Communication RTO 0269 CRICOS 00246M

  • Studying online
  • Payment Option
  • Nationally Recognised
  • Rolling Start Dates
  • Access to
  • Student Reward Program
  • Government Funding Available
Course structure

This course covers 24 units of competency

Study Mode

Online, on campus in Sydney or Brisbane, or blended

Locations & Dates

2016 Start Dates: 22nd Feb, 4th Apr, 6th Jun, 18th Jul, 19th Sep, 31st Oct

  • Course Description

    The Bachelor of Business (Public Relations) is designed to inform students how to communicate with and influence audiences in a commercial context, helping a business remain viable along with building and maintaining a strong, positive public image. 

    With a focus on utilising communications strategies and technologies for maximum impact, this degree teaches participants how PR fits into overall business practices in addition to how PR professionals can and do work alongside different departments within large organisations. Students will gain the skills and knowledge in public relations strategy development, writing, branding building, International PR and audience research.  Students are exposed to other aspects of business including Marketing, law and economics for a well rounded education in business practices and effective Public Relations management. 


    Unlike distance education or correspondence courses,  the facilitated online cohort-based study model allows you to interact and network with other students, using a range of communication and collaboration tools such as discussion forums, message boards, blogs and wiki’s (editable web pages) and RSS feeds, to ensure you never feel isolated in your independent learning. Courses feature:

    • Flexible learning: online, on-campus or blended options available
    • Accelerated option, complete your degree in 2 years
    • Industry experienced lecuturers
    • Industry placement so you graduate with experience
    • Dedicated industry team to help your career
    • Access to Upskilled's Student Rewards Program

    Course Delivery

    This course is delivered over a duration of 2-4 years.   You can choose from Full-time, part-time or accelerated delivery modes, putting you in total control of your completion date. Campus locations are available in Sydney and Brisbane.


    For Domestic students: Degree: ATAR 60 or equivalent Associate Degree: ATAR 58 or equivalent HE Diploma: ATAR 56 or equivalent OR Any completed Diploma OR any completed foundation Certificate *Special entry can be applied for if you have demonstrated the ability to undertake study at this level through work experience, and/or other formal, informal or non-formal study attempted and/or completed.

    International students require an IELTS 6.0 with no skills band less than 5.5. Applicants should have completed Senior High School Certificate (Year 12) or equivalent or Mature age entry with relevant work experience.

    Industry Experience

    This Bachelor course combines an academic background with hands-on experience to carve your way in this exciting career. Through work placement, you'll learn about the PR industry first hand, and gain practical skills to complement your theoretical knowledge, learning from those established and well-respected in your chosen field. 

    Students undertake over 500 hours of practical work placement over the course of their degree, which means you graduate with not only a qualification but also invaluable professional experience - equipping you to be work ready.  

    Recognition of Prior Learning (RPL)

    RPL is available for each unit of competency based on relevant workplace experience, formal training, or other expertise. To apply for RPL, please submit documentation for evaluation by assessors. More information can be found here for course credit and here for RPL.

  • Course Outline

    The Bachelor of Business (Public Relations) consists of three levels of subjects, each with core units of competency and electives are chosen by students to complete each level. The course consists of 21 core units of competency and 3 elective units, making a total of 24 units of competency needed to complete the course. 

    Core Subjects


    Level 100 Subjects

    Unit Code  Name
    MGT101A Managing in a Global Environment
    HRM101A Introduction to HR Management and Leadership
    RAS101A Research and Academic Skills
    MKT101A Marketing Fundamentals
    ACC101A Introduction to Business Accounting
    MKT103A Integrated Marketing Communications
    PRN101A Understanding Public Relations
    PRN102A Introduction to PR Writing

     You can choose to exit the course here with a Diploma of Business (Public Relations)

    Level 200 Subjects

    Unit Code Name
    MGT201A Project Management
    ECO201A Economics
    LAW201A Business and Law
    STAT201A Research and Enquiry for Managers
    PRN201A Public Relations Strategy
    PRN202A Stakeholders Relationship Management
    PRN203A Issues and Crisis Management
      Choose one (1) 200 level elective

     You can choose to exit the course here with an Associate Degree of Business (Public Relations)

    Level 300 Subjects 

    Unit Code Name
    MGT301A Ethics and Sustainability
    MGT302A Strategic Management
    MGT303A Business Information Analysis
    IND301A Industry Consulting Project
    PRN301A Professional Public Relations Practice
    PRN302A Emerging Media Strategy
      Choose two (2) 300 level electives

    Contact us today or open live chat to talk to an education adviser to find out about the elective units in detail. 

  • Career Outcomes

    The Bachelor of Business (Public Relations) offers graduates broad career opportunities across multiple industries, Graduate and future roles include: 

    • Publicity or Public Affairs Officer
    • PR Assistant Manager
    • Social Media Manager
    • Communications Coordinator
    • Stakeholder Relationship Manager
    • Corporate Communications Executive
    • Content and Blog Manager
    • PR Consultant

    Education Pathways

    Interested in getting a Masters? Graduates now have a direct pathway to complete graduate certificates, diplomas, and master studies at Torrens University Australia and the other business schools at the University.  Pathway opportunities exist for enrollment into a Master of Business Administration (MBA), MBA (Sports Management) or Master of Global Project Management.


    HE FEE-HELP is available for this qualification allowing you to study now, pay later.

    Eligible Australian students enrolled in a Think Education course may have access to the Australian Government’s FEE-HELP scheme. 

    Think: Colleges Pty Ltd is a recognised Higher Education Provider.

    For more information on FEE-HELP visit the following:

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