The Bachelor of Business (Public Relations) is designed to inform students how to communicate with and influence audiences in a commercial context, helping a business remain viable along with building and maintaining a strong, positive public image.
With a focus on utilising communications strategies and technologies for maximum impact, this degree teaches participants how PR fits into overall business practices in addition to how PR professionals can and do work alongside different departments within large organisations. Students will gain the skills and knowledge in public relations strategy development, writing, branding building, International PR and audience research. Students are exposed to other aspects of business including Marketing, law and economics for a well rounded education in business practices and effective Public Relations management.
Unlike distance education or correspondence courses, the facilitated online cohort-based study model allows you to interact and network with other students, using a range of communication and collaboration tools such as discussion forums, message boards, blogs and wiki’s (editable web pages) and RSS feeds, to ensure you never feel isolated in your independent learning. Courses feature:
- Flexible learning: online, on-campus or blended options available
- Accelerated option, complete your degree in 2 years
- Industry experienced lecuturers
- Industry placement so you graduate with experience
- Dedicated industry team to help your career
- Access to Upskilled's Student Rewards Program
This course is delivered over a duration of 2-4 years. You can choose from Full-time, part-time or accelerated delivery modes, putting you in total control of your completion date. Campus locations are available in Sydney and Brisbane.
For Domestic students: Degree: ATAR 60 or equivalent Associate Degree: ATAR 58 or equivalent HE Diploma: ATAR 56 or equivalent OR Any completed Diploma OR any completed foundation Certificate *Special entry can be applied for if you have demonstrated the ability to undertake study at this level through work experience, and/or other formal, informal or non-formal study attempted and/or completed.
International students require an IELTS 6.0 with no skills band less than 5.5. Applicants should have completed Senior High School Certificate (Year 12) or equivalent or Mature age entry with relevant work experience.
This Bachelor course combines an academic background with hands-on experience to carve your way in this exciting career. Through work placement, you'll learn about the PR industry first hand, and gain practical skills to complement your theoretical knowledge, learning from those established and well-respected in your chosen field.
Students undertake over 500 hours of practical work placement over the course of their degree, which means you graduate with not only a qualification but also invaluable professional experience - equipping you to be work ready.
Recognition of Prior Learning (RPL)
RPL is available for each unit of competency based on relevant workplace experience, formal training, or other expertise. To apply for RPL, please submit documentation for evaluation by assessors. More information can be found here for course credit and here for RPL.