Do you have a strong social presence and a solid personal online brand? This immersive course allows you to turn your social media knowledge into a formal career in social media marketing. Whether you're starting your own business or working for a brand to increase awareness and engagement, social media marketing is imperative in today's Australian business landscape. After completing this course, you will be ready to undertake a dynamic career path that could see you combine your skills with your social media knowledge and creativity, to design entertaining and engaging content for yourself, or a current brand. This is the premier course available in Australia, run by the absolute experts in the social media marketing industry. 

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Study now, pay later

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Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the Social Media Short Course – send us an enquiry and we'll get in touch.

Course Description

The Social Media Short Course covers an overview of the functions of digital and social media marketing. You'll learn about social media network selection and sales targeting, social media legal constraints, efficient social media tools, and social media trends. Tracking and measuring results is an essential part of the course. 

Concentrating a wealth of knowledge and training into an intensive program, three world experts on social media marketing have collaborated to create this fast-tracked course. 

Delivered over eight modules, to be completed within eight weeks (with a maximum course duration of six months) the course covers everything you'll need to know; from understanding content marketing's effects; to social network strategy and implementation; and measuring and reporting based on the results of your efforts. As an intensive course, you'll gain a firm understanding of the Australian social media scene and be prepared to put your learnings into immediate use in the business, corporate or creative world. Data is a key player in the scope of social media marketing and knowing how to compile and analyse the information available to you will enhance your value to the job market. 

With specific modules on Facebook, Twitter, Instagram and LinkedIn, students will be subjected to assessing which social media network to engage with. You will discover more about the content marketing process, the ethical considerations of social media marketing, marketing automation software, social media listening tools, discerning trends, and how the content arm of a businesses marketing team contributes to the bottom line of a professional venture. 

Unit Outline

Given the condensed and intensive nature of this course, students are taken through the following modules, each comprising of multiple parts, to ensure they're competent in the rigours required of professional social media marketing practitioners: 

Unit Code
Unit Name
Module #1 Digital and Social Media Marketing Introduction: A solid introduction to digital and social media marketing, covering the digital marketing landscape, the content marketing process and a comprehensive overview of social media networks. Discover how to canvas your target audiences, engage with social media network demographic groups and select the appropriate social media target group for your brand.  
Module #2 Developing a Social Media Marketing Strategy: This module covers ways to develop your social media marketing strategy even further by identifying content sources, developing strategic ideas, and working with search engine rankings to improve a site’s SEO (search engine optimisation). Consider whether to insource or outsource and how to gain budget approvals and developments based on data performance. 
Module #3 Facebook Strategy and Implementation: This module covers an overview of Facebook and its benefits, as well as looking at current marketing opportunities on the platform. You’ll learn about organic marketing on Facebook, and how to boost a post. Facebook retargeting and strategy is considered as well as how to structure a Facebook campaign and choosing your ad placement, budget and schedule. 
Module #4 Instagram Strategy and Implementation: Gain a thorough overview of how Instagram works in a business context, learning about the sales process via real case studies. This module covers Instagram marketing opportunities, influencer marketing, post formats and organic vs. paid marketing campaigns. Discover how to create high-quality content for Instagram using Instagram management tools. 
Module #5 Twitter Strategy and Implementation: This module on Twitter covers how and why individuals and businesses can utilise this platform for traction, looking at paid marketing vs. organic and setting up a Twitter marketing strategy. Learn how to define your business objectives for Twitter, how to reach a Twitter audience and about creating Twitter ads. Optimising, reporting and measuring results is included. 
Module #6 LinkedIn Strategy and Implementation: Learn where businesses and individuals can find best value in LinkedIn as well as about the platform’s features, audience and unique marketing opportunities. Grow your network, set up a personal profile, and unlock the LinkedIn sales funnel. This module covers LinkedIn strategy implementation, bidding options, best practices for LinkedIn ads and how to scale. 
Module #7 Personal Branding in Social Media: This module is a comprehensive introduction to personal branding, looking at marketing opportunities, constraints and developing a personal brand identity. You will do a personal brand marketing audit, look at strategic ideas, initiatives and resources; within a set marketing budget. Discover more about a personal brand marketing implementation plan and how to create content. 
Module #8 Measurement, Optimisation and Reporting: This final module gets you ready to begin your professional career in social media management. Learn to measure the effectiveness of mainstream social media marketing, results and how to adjust your strategy. Find out more about social media marketing scorecards, ROI (Return on Investment) and how to integrate all your learnings into a successful business plan with guided scope. 

Career Outcomes

After successfully completing this intensive, social media professionals are well placed to carry out the following positions within a marketing team, or as a consultant: 

  • Social Media Consultant
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media/Community Manager
  • Digital Marketing Strategist
  • Content Marketing Manager
  • Content Strategist

This course is also perfectly suited to small business owners and entrepreneurs looking to grow their business using social media marketing.

Flexible Payment Options

Upskilled offers three flexible payment options for our students. Enquire now for more information on payment methods and government funding.

Pay up-front

Save 15% ($224.55) when paying upfront through Upskilled.
Total course cost: $1,272.45

Interest free payments

No deposit, no interest to pay for 24 months with ZipMoney. Get started for just $29 a week.
Total course cost: $1,497

Government subsidies

No government funding available

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