This intensive short course will cover an overview of functions within the digital and social media marketing field. Students will learn about the sales targeting, legal constraints, tools, and trends involved in the social media world to achieve business objectives and a successful, established online presence. Those who complete the course will be able to take part in roles such as a social media consultant, strategist, or coordinator within a business marketing team.
Delivered over eight modules, to be completed within eight weeks (with a maximum course duration of six months) the course covers everything you'll need to know; from understanding content marketing's effects; to social network strategy and implementation; and measuring and reporting based on the results of your efforts.
As an intensive course, you'll gain a firm understanding of the Australian social media scene and be prepared to put your learnings into immediate use in the business, corporate or creative world. Data is a key player in the scope of social media marketing and knowing how to compile and analyse the information available to you will enhance your value to the job market.
There are no formal entry requirements.
Students will need access to a computer, and the internet, and have basic computing skills. A Language Literacy and Numeracy skills assessment may be required before enrolment can be confirmed.