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SMC-Intensive
Short Course in

Social Media Short Course

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Start date
Enrol Anytime
Duration
8 Weeks
Mode
100% online
Units
8 Topics

Summary

In partnership with
Turn your social media know-how into a full-blown, dynamic career with our short course that addresses the skillset required for increasing the engagement or awareness of any online brand or digital presence. Whether you’re working to build your own business or market that of another, this course is sure to equip you with the right knowledge and creativity needed to succeed in the social media realm.
In partnership with
Nationally recognised
My Upskilled trainers were great, and I really found that the contents of the course were very interesting and useful.
Tomomi Iwasaki
, Certificate IV in Marketing and Communication
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Detail

This intensive short course will cover an overview of functions within the digital and social media marketing field. Students will learn about the sales targeting, legal constraints, tools, and trends involved in the social media world to achieve business objectives and a successful, established online presence. Those who complete the course will be able to take part in roles such as a social media consultant, strategist, or coordinator within a business marketing team.

 

  • Course structure

    Delivered over eight modules, to be completed within eight weeks (with a maximum course duration of six months) the course covers everything you'll need to know; from understanding content marketing's effects; to social network strategy and implementation; and measuring and reporting based on the results of your efforts.
     
    As an intensive course, you'll gain a firm understanding of the Australian social media scene and be prepared to put your learnings into immediate use in the business, corporate or creative world. Data is a key player in the scope of social media marketing and knowing how to compile and analyse the information available to you will enhance your value to the job market.

  • Entry requirements

    There are no formal entry requirements.

    Students will need access to a computer, and the internet, and have basic computing skills. A Language Literacy and Numeracy skills assessment may be required before enrolment can be confirmed.

     

     

Subjects

Given the condensed and intensive nature of this course, students are taken through the following modules. Each is comprised of multiple parts to ensure they're competent in the tasks required of professional social media marketing practitioners.
  • Module #1
    Digital and Social Media Marketing Introduction

    A solid introduction to digital and social media marketing, covering the digital marketing landscape, the content marketing process and a comprehensive overview of social media networks. Discover how to canvas your target audiences, engage with social media network demographic groups and select the appropriate social media target group for your brand.

  • Module #2
    Developing a Social Media Marketing Strategy

    This module covers ways to develop your social media marketing strategy even further by identifying content sources, developing strategic ideas, and working with search engine rankings to improve a site’s SEO (search engine optimisation). Consider whether to insource or outsource and how to gain budget approvals and developments based on data performance.

  • Module #3
    Facebook Strategy and Implementation

    This module covers an overview of Facebook and its benefits, as well as looking at current marketing opportunities on the platform. You’ll learn about organic marketing on Facebook, and how to boost a post. Facebook retargeting and strategy is considered as well as how to structure a Facebook campaign and choosing your ad placement, budget and schedule.

  • Module #4
    Instagram Strategy and Implementation

    Gain a thorough overview of how Instagram works in a business context, learning about the sales process via real case studies. This module covers Instagram marketing opportunities, influencer marketing, post formats and organic vs. paid marketing campaigns. Discover how to create high-quality content for Instagram using Instagram management tools.

  • Module #5
    Twitter Strategy and Implementation

    This module on Twitter covers how and why individuals and businesses can utilise this platform for traction, looking at paid marketing vs. organic and setting up a Twitter marketing strategy. Learn how to define your business objectives for Twitter, how to reach a Twitter audience and about creating Twitter ads. Optimising, reporting and measuring results is included.

  • Module #6
    LinkedIn Strategy and Implementation

    Learn where businesses and individuals can find best value in LinkedIn as well as about the platform’s features, audience and unique marketing opportunities. Grow your network, set up a personal profile, and unlock the LinkedIn sales funnel. This module covers LinkedIn strategy implementation, bidding options, best practices for LinkedIn ads and how to scale.

  • Module #7
    Personal Branding in Social Media

    This module is a comprehensive introduction to personal branding, looking at marketing opportunities, constraints and developing a personal brand identity. You will do a personal brand marketing audit, look at strategic ideas, initiatives and resources; within a set marketing budget. Discover more about a personal brand marketing implementation plan and how to create content.

  • Module #8
    Measurement, Optimisation and Reporting

    This final module gets you ready to begin your professional career in social media management. Learn to measure the effectiveness of mainstream social media marketing, results and how to adjust your strategy. Find out more about social media marketing scorecards, ROI (Return on Investment) and how to integrate all your learnings into a successful business plan with guided scope.

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Educators

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