Course Code: 10118NAT

Fancy yourself a successful Snapchatter? Good on Instagram? Do you have a strong personal online brand? Perhaps you could turn your social media posts into a career in social media marketing. Whether you're taking your own business idea to the masses or working for another company to solidify their social presence, the Diploma of Social Media Marketing could be your ticket to social media stardom. Creative and fast workers need only apply. 

  • Studying online
  • Payment Option
  • Nationally Recognised
  • Rolling Start Dates
  • Access to
  • Student Reward Program
  • Government Funding Available
Course structure

This course covers 8 units of competency

Study Mode

This course is delivered online

Locations & Dates

Rolling start dates, start when you're ready!

  • Course Description

    Covering a comprehensive range of units that teach the core skills of marketing on social media platforms. Material covered includes: planing and managing content marketing strategies, managing email marketing and managing budgets and plans. 

    The Diploma of Social Media Marketing is delivered online by expert trainers.
    The online training program is our most popular delivery method and provides access to a fully customised e-learning environment, MyUpskilled. MyUpskilled includes powerpoint resources, reading materials, discussion boards, forums, access to assessments, resources, videos (including access to the video training library) and blogs.  The course is conducted over a 12 month period with assessments expected to be completed each month.
    Classroom and Blended delivery formats are also available, but subject to minimum numbers. Please contact our Education managers to find out more about our face-to-face options.


    • Access to fully customised online learning platform, MyUpskilled
    • Access to the Student Support Services (Helpdesk) where students can receive support and assistance in the use of the LMS as well as any administration enquiries
    • Regular contact with their trainer via email, telephone and/or LMS communication tools, including Trainer/Student Messaging System
    • Unlimited access to world leading video training provider
    • Access to Upskilled's Student Rewards Program


    There are no formal entry requirements for undertaking this course.

    Students will be required to have regular access to a computer and internet access to complete this course.

    Recognition of Prior Learning

    RPL is available for each Unit of Competency based on relevant workplace experience, formal training, or other expertise. To apply for RPL, please submit documentation in portfolio form for evaluation by an Upskilled assessor.


    A student is deemed competent when all relevant evidence is gathered.  Upskilled is receptive to evidence gathered from a variety of sources including our own assessment processes.  Upskilled assessment processes include: 

    • Recognition of Prior Learning/Credit Transfer 
    • Written/Oral Questions
    • Written reports/Portfolio Assessments
    • Projects
    • Scenarios/Case Studies

    Regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates and attendance at classroom sessions/monthly webinars as required.

  • Unit Outline

    The Diploma of Social Media Marketing is a Nationally Accredited Course.  The following Units of Competency must be successfully completed to attain the Diploma of Social Media Marketing.

    Unit Code
    Unit Name
    SMMNSM503APlan, implement and manage niche social media marketing strategies
    SMMEMS505APlan, implement and manage email marketing
    SMMMSM502APlan, implement and manage mainstream social media marketing strategies
    SMMBCM501APlan, implement and manage blog and content marketing
    SMMBPB504AEstablish and build a strong personal brand in social media
    BSBMKG522Plan measurement of marketing effectiveness
    BSBMKG507Interpret market trends and developments
    BSBMKG502Establish and adjust the marketing mix
  • Career Outcomes

    Successful graduates are well placed to pursue the following careers in marketing and social media marketing: 

    • Social Media Manager
    • Social Media Consultant
    • Social Media Strategist
    • Social Media Coordinator
    • Social Media/Community Manager
    • Digital Marketing Strategist
    • Digital Marketing Manager
    • Content Marketing Manager
    • Content Strategist
  • Flexible Payment Options

    Option 1 – Save 15%

    Save 15% ($675) when paying upfront. Total course cost: $3,825

    Option 2 - 24 Month Interest-free payment plan

    No deposit, no interest to pay for 24 months. Get started for just $44 a week! Total course cost: $4,500


    Upskilled has teamed up with zipMoney to offer you flexible weekly, fortnightly or monthly interest free payment plans, allowing you start studying now without the financial burden! Applications for Zip Money literally only take a few minutes! Find out more about ZipMoney.

    Terms and Conditions Apply

  • Upcoming Courses

    Date Delivery Method  
    05/02/2018 Enquire Now
    05/03/2018 Enquire Now
    09/04/2018 Enquire Now
    07/05/2018 Enquire Now
    04/06/2018 Enquire Now
    02/07/2018 Enquire Now
    06/08/2018 Enquire Now
    03/09/2018 Enquire Now
    08/10/2018 Enquire Now
    05/11/2018 Enquire Now
    03/12/2018 Enquire Now


  • Download Brochure

brochure icon
download iconDownload Brochure

Enquire Online Now or call
1300 460 296

Free course advisor consultation