Fancy yourself a successful Snapchatter? Good on Instagram? Do you have a strong personal online brand? Perhaps you could turn your social media posts into a career in social media marketing. Whether you're taking your own business idea to the masses or working for another company to solidify their social presence, the Diploma of Social Media Marketing could be your ticket to social media stardom. Creative and fast workers need only apply. 

Study now, pay later
Study now, pay later

Enjoy flexible, interest-free repayments with ZipMoney

Get recognised across Australia
Get recognised across Australia

This is a nationally accredited qualification

100% online delivery
100% online delivery

Study this course online - anytime, anywhere

Enquire Now

Sounds just like the course you're after? Speak with a career consultant to discover what it's like to study the Diploma of Social Media Marketing (10118NAT) – send us an enquiry and we'll get in touch.

Course Description

Covering a comprehensive range of units that teach the core skills of marketing on social media platforms. Material covered includes: planing and managing content marketing strategies, managing email marketing and managing budgets and plans. 

The Diploma of Social Media Marketing is delivered online by expert trainers.
The online training program is our most popular delivery method and provides access to a fully customised e-learning environment, MyUpskilled. MyUpskilled includes powerpoint resources, reading materials, discussion boards, forums, access to assessments, resources, videos (including access to the video training library) and blogs.  The course is conducted over a 12 month period with assessments expected to be completed each month.
Classroom and Blended delivery formats are also available, but subject to minimum numbers. Please contact our Education managers to find out more about our face-to-face options.


  • Access to fully customised online learning platform, MyUpskilled
  • Access to the Student Support Services (Helpdesk) where students can receive support and assistance in the use of the LMS as well as any administration enquiries
  • Regular contact with their trainer via email, telephone and/or LMS communication tools, including Trainer/Student Messaging System
  • Unlimited access to world leading video training provider
  • Access to Upskilled's Student Rewards Program


There are no formal entry requirements for undertaking this course.

Students will be required to have regular access to a computer and internet access to complete this course.

Recognition of Prior Learning

RPL is available for each Unit of Competency based on relevant workplace experience, formal training, or other expertise. To apply for RPL, please submit documentation in portfolio form for evaluation by an Upskilled assessor.


A student is deemed competent when all relevant evidence is gathered.  Upskilled is receptive to evidence gathered from a variety of sources including our own assessment processes.  Upskilled assessment processes include: 

  • Recognition of Prior Learning/Credit Transfer 
  • Written/Oral Questions
  • Written reports/Portfolio Assessments
  • Projects
  • Scenarios/Case Studies

Regular training and assessment contact will be maintained by Upskilled in conjunction with the participant and their employer (where applicable). Critical dates during the program will be identified for participants to ensure compliance to assessment due dates and attendance at classroom sessions/monthly webinars as required.

Unit Outline

The Diploma of Social Media Marketing is a Nationally Accredited Course.  The following Units of Competency must be successfully completed to attain the Diploma of Social Media Marketing.

Unit Code
Unit Name
SMMNSM503APlan, implement and manage niche social media marketing strategies
SMMEMS505APlan, implement and manage email marketing
SMMMSM502APlan, implement and manage mainstream social media marketing strategies
SMMBCM501APlan, implement and manage blog and content marketing
SMMBPB504AEstablish and build a strong personal brand in social media
BSBMKG522Plan measurement of marketing effectiveness
BSBMKG507Interpret market trends and developments
BSBMKG502Establish and adjust the marketing mix

Career Outcomes

Successful graduates are well placed to pursue the following careers in marketing and social media marketing: 

  • Social Media Manager
  • Social Media Consultant
  • Social Media Strategist
  • Social Media Coordinator
  • Social Media/Community Manager
  • Digital Marketing Strategist
  • Digital Marketing Manager
  • Content Marketing Manager
  • Content Strategist

Flexible Payment Options

Upskilled offers three flexible payment options for our students. Enquire now for more information on payment methods and government funding.

Pay up-front

Save 15% ($675) when paying upfront through Upskilled.
Total course cost: $3,825

Interest free payments

No deposit, no interest to pay for 24 months with ZipMoney. Get started for just $44 a week.
Total course cost: $4,500

Government subsidies

This course is eligible for Smart & Skilled (NSW) funding. Enquire now to find out if you're eligible.

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